When the task is to redesign an existing product and you need to understand the full spectrum of current strengths and limitations.
When you need a justification of necessary changes to approve with stakeholders.
What is included?
1. We define business and user goals, target audience segments
2. Create user scenarios for each target audience group
3. Verify current interface step-by-step based on the created scenarios
4. Analyse the data from web and mobile analytic services (Google Analytics, Crazy Egg, Yandex.Metrica etc.)
5. Create a report to present our findings, analytics and further recommendations