Product design
Analysis and UX digital product design
in Convergent Media Group
Why does every product need it?
For example, you want to create a complex digital product (a website, a corporate portal, a mobile app, chatbot or something else).
Analysis and UX design should be the first and mandatory step in the development process. UX design reduces risks, allows you to save budget and get a predictable and qualitative output.
OUR APPROACH
UX product design
in Convergent Media Group
is based on 3 components
Business requirements
Togehter with clients we identify main business tasks and how they relate to the product.
Our analysts conduct client interviews, distinguish and document requirements prior to project development stage.
User needs
A successful product should be as user-friendly as possible and account for user needs. Therefore, UX design is an important component in every product development.
Technical limitations
Understanding technology, it's features and limitations allows to reduce risks and save the budget.

CMG SERVICES
Complex product design
When?
When creating a complex digital product from scratch.

What is included?
1. Analysis: collecting business requirements, conducting user research
2. Conceptual UX design (high-level functionality structure description)
3. Modelling user scenarios, information and system architecture and data model
4. Interface prototyping
5. Writing technical specification
6. Supervision of further development

You can request UX design service as part of the full product development as well as a separate service
UX audit
When?
When the task is to redesign an existing product and you need to understand the full spectrum of current strengths and limitations.
When you need a justification of necessary changes to approve with stakeholders.

What is included?
1. We define business and user goals, target audience segments
2. Create user scenarios for each target audience group
3. Verify current interface step-by-step based on the created scenarios
4. Analyse the data from web and mobile analytic services (Google Analytics, Crazy Egg, Yandex.Metrica etc.)
5. Create a report to present our findings, analytics and further recommendations
Usability testing
When?
When you want the product to be always on the top performance level. Therefore it is crucial to spot potential user experience problems within product interface.

What is included?
1. We define business and user goals, target audience segments
2. Create user scenarios for each target audience group
3. We launch remote usability testing on the respondents from an online panel or conduct live testing sessions
4. Analyze quantitative and qualitative data results
5. Create a report to present our findings, analytics and further recommendations

PRODUCT DESIGN PROCESS
Analysis

  • Business requirements collection
  • Competitors' analysis
  • Statiscal data analysis
  • User research
Conceptual
UX design
  • User scenarios creation (user journey)
  • Modelling information and system architecture
  • Creating data model
Prototyping

  • Creating wireframes or prototypes
  • Usability testing
Technical specification
Writing technical specification for further product development:
  • Interface specification
  • Functional capabilities
  • Integration with external systems
  • Content management
Send a request
Request a personal presentaion of our approach or ask a question
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Want to know more about
our UX digital product design services?
Request a presentation of our UX design capabilities
Contact us if you have any questions:
request@convergent-usa.com
or call
+7 495 797 20 10