When?
When the task is to redesign an existing
product and you need to understand the full spectrum of current strengths and
limitations.
When you need a justification of necessary changes to approve with
stakeholders.
What is included?
1. We define business and
user goals, target audience segments
2. Create user scenarios for each target
audience group
3. Verify current interface step-by-step based on the created
scenarios
4. Analyse the data from web and mobile analytic services (Google
Analytics, Crazy Egg, Yandex.Metrica etc.)
5. Create a report to present our
findings, analytics and further recommendations