rus
eng
Dirol

Promo launch

Hunting for FUN. Within 4 weeks CMG developed promo-mechanics, created a website, it’s mobile version and a game for the brand's campaign.

  • Interactive promotional campaign with integration of online and offline activities on the website.
  • Promo-site binding social profiles of participants (Facebook, Vkontakte, Odniklassniki, Instagram)
  • #-campaign in social networks with self-check-in at promo buses

We charged Russia with positive vibes. By giving an opportunity to ride in a cheerfully branded bus through the streets of Moscow, Nizhny Novgorod, Samara, St. Petersburg, Novosibirsk, Yekaterinburg and other megacities of the country.

Expanded promo audience. And the level of involvement of TA due to global gamification: we encourage participants and awarded points for all kind of activities: from registration, self-check-ins to sharing, inviting friends via e-mail and time spent playing brand game.